Progress in the fight against malaria has stalled in recent years, highlighting the importance of new interventions and tailored approaches. A critical factor that must be considered across contexts and interventions is human behavior. No matter how efficacious, vector control tools will remain ineffective if communities do not engage with them or use them regularly. Entering the next chapter in the fight against malaria, VCWG sees a critical opportunity to elevate the role of social and behavior change to increase the impact and sustainability of malaria control and elimination efforts. This includes working across Work Streams to identify opportunities to remove barriers to use of existing tools at all levels, champion human-centred and inclusive approaches to design and implementation of new tools, and move toward long-term solutions led by affected communities.