Working Groups » Social and Behaviour Change

Social and Behaviour Change

The Social and Behaviour Change Working Group (SBC WG) is a forum to exchange malaria SBC best practices and experiences; mobilise political and technical resources to position SBC as a core component of malaria control; and promote the development of theory-informed, evidence-based SBC programming at the country level.

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Featured Resource

Malaria SBC Program Guidance in the Context of COVID-19 Pandemic. Available in English and French, this guidance can be found under Resources.


Gabrielle Hunter                          Johns Hopkins Center for Communication Programs
Nabukenya Mariam Wamala      Uganda National Malaria Control Program
Working Group Secretariat:
Ashley Riley                                 Breakthrough ACTION

2021 SBC WG Virtual Forum

The SBC WG hosted a second Virtual Forum on September 1-2, 2021, convening more than 350 participants across 50+ countries. The Virtual Forum featured presentations on the strategic direction of the U.S. President's Malaria Initiative, the RTS,S malaria vaccine and SBC considerations for vaccine rollout, leveraging community health workers to implement malaria SBC activities, message guidance for hanging new types of ITNs, and more. The English, French, and Portuguese recordings are available on Springboard. The report is available here.

SBC WG Virtual Forum: Maintaining Momentum

In lieu of our annual meeting, the SBC WG hosted a two-day virtual forum on October 21-22 to maintain the momentum gained as a global malaria SBC community during and beyond the COVID-19 circumstances of social distancing. The meeting recordings, presentations, and reports are all available in English, French, and Portuguese on our Springboard page.


Malaria interventions depend on human behaviour in order to be successful. Although malaria is preventable and treatable, it continues to be a major cause of death and morbidity in endemic countries, with over three billion people at risk. World Health Organization (WHO) member countries have put forth a bold vision of a malaria-free world, aiming to reduce the global malaria burden by 90 percent, by 2030. A concerted worldwide effort has resulted in a more than 60% percent drop in malaria mortality globally since 2001. Progress has depended on the introduction of effective technologies, new drugs, and large-scale efforts to make commodities accessible to those who are vulnerable. Progress has also depended on the creation of demand for products and services, appropriate use, and changes in underlying social norms related to malaria prevention and treatment. The integration of high quality social and behaviour change (SBC) into malaria strategic plans is essential in order to reach targets to prevent, treat, control, and eventually eliminate the disease.

Social and behaviour change encompasses health communication, social and community mobilization. With components ranging from interpersonal communication between a community health worker and their client to multi-level mass media campaigns, evidence-based and theory-driven SBC interventions are an integral part of all types of health promotion and disease prevention and have been shown to significantly improve behaviours. Human behavior and community engagement are essential elements in the fight against malaria  – and most importantly – without social and behaviour change we cannot sustain the gains and prevent sliding backward.

The SBC WG produces, maintains, and disseminates key global resources, such as the Strategic Framework for Malaria Social and Behaviour Change Communication 2018-2030.

Call Schedule

The SBC WG General Calls are available in English, French, and Portuguese. Use the links below to register for upcoming calls. Recordings and presentations are uploaded to the SBC WG Springboard page.

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