Working Groups » Social and Behaviour Change Communication

Social and Behaviour Change Communication

The Social and Behaviour Change Communication Working Group (SBCC WG) examines the current state of the science and art of SBCC for malaria. The SBCC WG is a forum to exchange malaria SBCC best practices and experiences; mobilise political, social, and financial resources to position SBCC as a core component of malaria control; and promote the development of theory-informed, evidence-based SBCC programming at the country level.

Co-Chairs:
Guda Alemayehu               USAID, Ethiopia
Anna Mc-Cartney MelstadJohns Hopkins Center for Communication Programs
 
Working Group Secretariat:
Gabrielle Hunter                Breakthrough ACTION

Rationale: 

Malaria interventions depend on human behaviour in order to be successful. Although malaria is preventable and treatable, it continues to be a major cause of death and morbidity in endemic countries, with over three billion people at risk. World Health Organization (WHO) member countries have put forth a bold vision of a malaria-free world, aiming to reduce the global malaria burden by 90 percent, by 2030. A concerted worldwide effort has resulted in a more than 60% percent drop in malaria mortality globally since 2001. Progress has depended on the introduction of effective technologies, new drugs, and large-scale efforts to make commodities accessible to those who are vulnerable. Progress has also depended on the creation of demand for products and services, appropriate use, and changes in underlying social norms related to malaria prevention and treatment. The integration of high quality social and behaviour change communication (SBCC) into malaria strategic plans is essential in order to reach targets to prevent, treat, control, and eventually eliminate the disease.

Social and behaviour change communication, encompasses health communication, social and community mobilization. With components ranging from interpersonal communication between a community health worker and their client to multi-level mass media campaigns, evidence-based and theory-driven SBCC interventions are an integral part of all types of health promotion and disease prevention, and have been shown to significantly improve behaviours. Human behavior and community engagement are essential elements in the fight against malaria  -- and most importantly – without social and behaviour change we cannot sustain the gains and prevent sliding backwards.

The SBCC WG produces, maintains, and disseminates key global resources, such as The Strategic Framework for Malaria Social and Behaviour Change Communication 2017-2030.

Next meeting:

SBCC WG 5th Annual Meeting | 25-27 September 2018 | Lusaka, Zambia