As we go into 2024, we have an unprecedented opportunity to fast-track progress on health. During this health resources replenishment period, creating a movement of people against malaria, communicating with media, donors and others about the value of continued investments in each global health initiative and how those initiatives work together to maximise their impact is vital. A new report by Brunswick Group and the Bill & Melinda Gates Foundation provides insight on the current opinion landscape and clarity on how to use it to communicate with key audiences effectively.