The RBM Partnership is proud to work closely with a number of malaria champions – people who are passionate about raising awareness that more needs to be done to beat this deadly disease. These include high-profile personalities from different parts of the world, who have committed to helping end malaria for good.
In April 2018, the RBM Partnership Board designated three Goodwill Ambassadors. These individuals demonstrate integrity, compassion and real commitment to winning the fight against malaria.
We need more advocates joining the fight to end this dreadful disease. If you would like to become a malaria champion or nominate a worthy individual to become an RBM Goodwill Ambassador, please contact us.
HRH Princess Astrid of Belgium
HRH Astrid of Belgium has served as a Special Representative for the RBM Partnership since 2007. Since then, she has undertaken important advocacy assignments, including in the UAE, Japan and the Mekong Region, and spoken on behalf of RBM at the World Economic Forum in Davos.
HRH Princess Astrid takes a lead role in World Malaria Day events, including joining fellow malaria champions on World Malaria Day 2012 at the United Nations Headquarters in New York.
In addition to her impressive work on malaria, HRH Princess Astrid is currently a colonel in the Medical Component of the Belgian Armed Forces, a member of the Honorary Board of the International Paralympic Committee, and a long-time advocate for a global ban on landmines and survivors’ rights.
Yvonne Chaka-Chaka is an internationally renowned singer-songwriter from South Africa. Her involvement in malaria began when her band member died from the disease in 2004 and Yvonne was appointed an RBM Partnership Ambassador in 2005. In 2011, Yvonne teamed up with fellow RBM Ambassador, Youssou N’Dour, to record ‘Proud to Be’ for Interpol to raise public awareness of the dangers posed by counterfeit medicines.
Also serving as a Goodwill Ambassador for UNICEF and the UN Free & Equal campaign, Yvonne was recognised for her vast philanthropic efforts in 2012 and was the first African woman to receive the World Economic Forum’s Crystal Award for her efforts to ‘improve the state of the world’.
Youssou N’Dour is a Grammy-winning Senegalese singer who has served as a Special Envoy for the RBM Partnership since 2005 when his Africa Live: Roll back Malaria concert brought global attention to malaria. Mick Csaky’s documentary of the concert was televised globally on outlets such as the BBC and PBS and viewed by more than a billion people. This effort helped created crucial momentum for a dramatic surge in global malaria funding from $200m to £2b in 2005.
Later that year N’Dour and other international artists held a “United against Malaria” concert in Geneva and advocated for malaria at the UN and the World Economic Forum in Davos. N’Dour also served as Minister of Tourism of Senegal from 2012-2013 and continues his ministerial capacity as Special Advisor to President Macky Sall. He is also a champion of the Africa-wide campaign “Zero Malaria Starts with Me” inspired by Senegal’s successful national campaign.