Update to Partners: RBM Brand Evolution
Since its founding, the Roll Back Malaria (RBM) Partnership has played a critical role in advancing global efforts to control and prevent malaria worldwide, resulting in one of the best global health success stories of the century. The determined support of RBM partners helped reduce malaria deaths by more than 60%, save almost 7 million lives and prevent more than 1 billion malaria cases between 2000 and 2015, effectively rolling back the deadly and devastating tide of malaria. This tremendous success has set the world on a path to end this disease for good, and put the RBM Partnership in position to focus on the new malaria elimination agenda. Consistent with our renewed focus, the RBM Board reviewed the RBM brand considering the success to-date and our forward-looking ambitious, global goals.
Based on these findings, the Board agreed to evolve the RBM brand to honor its legacy, while adding forward-looking elements that affirm our tie to the elimination agenda and determination to work globally to end malaria for good. Since mid-July, a team comprised of the RBM Board Strategic Communications Partner Committee (SCPC) members and SCPC Co-chairs worked with an agency tendered in accordance with UNOPS processes to evolve the RBM brand. Today, we are pleased to introduce the new name, look and feel for the RBM Partnership to End Malaria.