On World Malaria Day 2014, in Dakar, Senegal, parents, health workers, students, government officials, athletes, teachers, and community and national leaders stood up and said, “Zero Malaria Starts With Me.” Today, that commitment is alive across the African continent. They meant it. With every bed net hung, every child tested and treated, and every village meeting, they pushed back against a disease that has stolen too many lives. That spark didn’t stay in Senegal for long.

By 2018, African Union Heads of State and Government formally endorsed the campaign, turning a national movement into a continental force. From Dakar to Dar es Salaam, the message has echoed: Zero Malaria Starts With Me, and today, the movement has been officially launched in more than 30 African countries. Since the beginning of this year, we have seen significant leadership and engagement across the three campaign pillars.

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