The RBM Partnership’s communications objective is to implement a coordinated global communications strategy that engages and reaches partners, decision-makers and influencers to help drive political will and mobilize resources that will accelerate global, regional and national efforts to end malaria.
The RBM Partnership is seeking agency support to:
- Support the implementation of a comprehensive 2021-2022 communications plan that will drive the overarching RBM Partnership’s 2021-2025 Strategic Plan goals
- Elevate malaria on the global agenda and sustain and build momentum amongst leaders and influencers to end it.
- Sustain momentum, drive accountability and support funding mobilization for regional and national elimination efforts.
- Develop effective and consistent messaging that supports all levels of communication from global influencers, regional and national decision-makers to malaria-affected communities.
- Engage RBM Partnership partners in actively supporting the RBM Partnership vision and activities.
The communications approaches used by the RBM Partnership are as follow:
- Raise awareness and sense of urgency to end malaria
- Align RBM partners around consistent messages
- Create and share compelling content
- Activate voices of malaria champions
- Amplify key moments and milestones
- Engage top-tier media
Deadline for submissions: 27 November 2020