The RBM Partnership to End Malaria convened with its partners to review and harmonise communication strategies for the Big Push – a renewed global effort to eliminate malaria in Africa. The RBM Advocacy and Communications Workshop, held at the Convention Centre in Kigali, Rwanda, brought together policymakers, donor agencies, civil society organisations, health practitioners and advocacy groups. Participants engaged in strategic discussions to strengthen global coordination and enhance malaria advocacy efforts. In his presentation, CEO of the RBM Partnership to End Malaria, Dr. Michael Charles explained that the Big Push was launched in response to country-driven demands for innovative and intensified malaria eradication efforts, following stalled global progress in the fight against the disease. After 15 years of significant progress, global efforts to combat malaria have slowed, and achieving the Sustainable Development Goal (SDG) targets on malaria elimination appears increasingly difficult. This challenge presents a critical opportunity for stakeholders to prepare the ecosystem for eradication, while also ensuring the adoption of new, transformative tools for malaria control.

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